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Meagan Johnson - Generational Speaker

Solve Your Challenges and Bridge the Gap between Generations at Your Multigenerational Workforce

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Understanding Generations in the Workplace

Jan 23 2019

Generational Differences in the Workplace – How to Connect the Generations

How do we connect the generations in the workforce? In my interview with The Day Ahead, we discuss generational differences in the workplace and how to best connect the generations.

The type of workforce we have today is not something we have seen in our history. Millennials and baby boomers, young and old, all sharing the workplace. That means companies are having to adjust to fit the style of these different generations.

Generational Differences in the Workplace

Should companies recognize the differences in these generations? And how should they do that?

Each generation comes to the workforce with a different set of expectations. It’s not about stereotyping or putting people in boxes. It’s about evaluating experiences people had that shape their expectations of their employer.

Baby boomers are a phenomenal generation that has an incredible tribal knowledge about their companies. As the younger generations come on board, there needs to be a connection between the seasons of generations. That includes Gen Xers and Baby Boomers. The less seasoned generations, such as millennials and now gen Zs.

Understanding Generations in the Workplace

Millennials were connected with a phone in their hand starting from junior high, and now it is even earlier. We’re not educated equally in terms of technology.

Millennials are coming on board with a desire to mix things up. To change the workforce, to challenge the status quo. And that’s a good thing. Sometimes we have an emotional attachment to the way we’ve always done it.

When someone comes on board and says: ‘Let’s move it, change it, flip it, turn it...’ Our instinct is to say that if it ain’t broke, don’t fix it. The problem is that when we do that, not only do we disconnect from the millennials, we possibly lose out on some really good ideas.

Ask yourself whatever they want to do, whatever they want to challenge, does it negatively impact cost, quality, safety, or service? If the answer is no, try it!

The worst-case scenario will be no change. The best-case scenario will be that you reinvent the way you’re doing business. Or… you will find an easier way to get things done.

Generational Differences in the Workplace

How to Connect the Generations in the Workplace

There’s no generation that is immune to lazy people. Just because a millennial has less experience than an older employee, that does not mean that they are not as passionate about what they’re doing. Recognizing the passion, excitement, and enthusiasm for the task at hand does not necessarily correlate to years of experience!

People can can develop better work habits. They become better at their job as they age, but if someone’s lazy – not sure that can be changed!

Establish that basic rapport that you need to get along with your colleagues. Introduce yourself, find something in common with them, get to know them. You learn how to work with people differently by actually doing it.

Written by Meagan · Categorized: Generational Challenges, Understanding Generations in the Workplace

Jan 09 2019

Overcome Generational Differences

In this podcast segment, I discuss how to overcome generational differences and how generations can get along.

We have our differences, but we also have much to learn from each other. Each generation is different, with strengths and weaknesses and if we work together, and fill in the gaps, everything just comes together.

The more diverse the team is – the better you are! But… Sometimes it seems too hard and we want to give up.

I discuss every generation, from Gen X to Millenials to Baby Boomer and everything in-between and how they can better work together.

I will help you understand how to overcome generational differences in the workplace and how being emotionally attached to the way things have been done can limit progress.

A special thank you to Healthcare Rap for this podcast interview:

Listen to the ‘Can’t All Generations Just Get Along?‘ Podcast episode Now.

Overcome Generational Differences

About Healthcare Rap:
Healthcare Rap is ushering in the future of healthcare and they check yesterday’s thinking at the door. They are challenging assumptions about marketing and technology, and the status quo no longer exists. Where truth drops as an atom bomb and knowledge flows like Niagara Falls!

Each week, they challenge assumptions that have been holding back healthcare marketing and ask how they can do better.

Written by Meagan · Categorized: Generational Challenges, Understanding Generations in the Workplace

Dec 13 2018

Generational Differences Reexamined

Talking about generations… and generational differences!

Each generation has been influenced by the major historical events, social trends and cultural phenomena of its time. Therefore, each generation has different values, standards of quality and attitudes toward customers and co-workers.

Generational Differences

Let’s uncover a few of these generational differences and how reaching tech-savvy Millennials is much different than reaching their parents.

(snippet of Meagan’s interview at the National Association of Realtors)

We’re going to talk about zapping the generational gap that exists between the different generations in the workplace and the marketplace in your own home today.

How do you zap that gap?

Every generation has more in common than they don’t and we tend to focus on the negative.
In my keynote sessions, we focus on the positive but I always say that I make fun of all the generations equally. I poke fun at all the generations.

We look at what makes a generation unique, what makes them special. We also look at how the generations expectations change based on their experiences and what you can do as a Realtor.

Generational Differences

What you can do to make that connection?

I think the key is allowing ourselves to let go of the way we’ve always done things and that’s hard. I talk about it and I still struggle with it, too. We are emotionally connected to the way we’ve always done things. When someone new comes along, especially someone that we perceive as having less experience than we do, we feel threatened. Maybe they are not quite as bright as we are, and they want to change things, they want to move things. We tend to say no.

In fact, we even have a phrase for it. We say: “If it ain’t broke, don’t fix it!” Right?

I always make a point – take Steve Jobs. When he was head of Apple when they came to him with this crazy idea about the iPhone. What if he would have said no way. People love flip phones. They’re not going to give those up!

We have to be willing to let go of the way we’ve done things in the past to allow room for the new generations. By doing that opens up the door, a gate to communicating between the generations. It’s not about alienating one generation for the other.

Baby boomers and Gen Xers have this incredible knowledge, this base of information.

How do we make sure that information gets passed on to the younger generation?

And the same time allows room for the younger generation to put the run mark on things as well.

Written by Meagan · Categorized: Generational Challenges, Understanding Generations in the Workplace

Oct 25 2018

Baby Boomers and Millennials – Working Together

During my keynote presentation at the American Architectural Manufacturers Association (AAMA) 2018 Fall Conference, I discussed how Baby Boomers and Millennials can better work together.

My intent of the presentation was to help employees think differently and act decisively when dealing with multiple generations.

Baby Boomers and Millennials in the Workplace

The differences between baby boomers and millennials can wreak havoc both personally and professionally, or they can be a source of incredible energy and creativity. It’s important to understand these differences and to have some specific strategies for dealing with them.

At the conference, we began by having Millennials group together, and Baby Boomers then also teamed up. Each group made a list of frustrations and positives about the other group.

After these lists were discussed, I revealed that for all the criticism Millennials currently receive, the same stereotypes were attributed to Baby Boomers in the late 1960s. The unfair stereotyping goes both ways!

Baby Boomers Working with Millennials

We give Baby Boomers grief about technology, but I bet every Boomer uses technology.

The Millennials now outnumber Baby Boomers, the generation that was thought to be the biggest possible. As Baby Boomers age, the number of senior citizens in America will double.

Tensions in the workplace stem from the different ways generations have been shaped by cultural events, technology and the economy.

However, I shared recommendations for how Baby Boomers and Millennials can work together!

Baby boomers and millennials

Credit for the article and video goes to the American Architectural Manufacturers Association.

Written by Meagan · Categorized: Baby Boomers, Millennials in the Workplace, Understanding Generations in the Workplace

Sep 28 2018

Ephemeral Content – Why and How to Use it When Recruiting

Have you heard of an Ephemeral Content? And most importantly, how and why to use it when recruiting?

While speaking at a staffing and recruiting conference, an audience member approached me and said that Millennials and Gen Z are going to seek out jobs that replicate the consumer experience.

I thought this was interesting, so I asked her to elaborate. She said when looking for a job, Millennials and Gen Z want that job search to look and feel like an online shopping experience.

Ephemeral Content and Recruiting

What can organizations do to create that feeling of an ‘online shopping experience’?

One of the biggest social media phenomena of 2018 is in ephemeral content. Wait… don’t run to dictionary.com, as I did, to figure out what an ephemeral content means.

It is any type of web content that has a limited lifecycle. Typically, 24 hours after the creation or posting date the content disappears.

This concept was invented by Snapchat, followed by Instagram and Facebook. Facebook is predicting that this type of story sharing is going to be the primary way people share information with their friends by next year.

While ephemeral content may seem very limiting, it allows a short window of time for people to view your message. However, it is authentic and can result in high engagement.

Why Use Ephemeral Content When Recruiting

Why does ephemeral content work well?

It taps into two aspects of our psyche:

  1. Your YOLO: you only live once – seize the day, carpe diem
  2. Your FOMO: fear of missing out. The fear of missing out is a powerful motivator for human behavior.

Groupon knows this especially when it comes to my buying behavior. Nothing makes me push the Buy button faster than to read the words ‘limited time available’.

How to Use Ephemeral Content When Recruiting

So what can recruiters do in creating an ephemeral content?

Your goal is to give a behind-the-scenes look at what it’s like to work at your organization. Tap into your current employees, introduce the team, show company outings. Maybe a company party.

What’s important is that the viewer feels they have a behind-the-scenes look at your organization. And you have an opportunity to present employees in spontaneous situations and show genuine interactions.

You can also use an ephemeral content to post job ads.

Ephemeral Content for Recruitment

Taco Bell ran a successful campaign that featured Taco Bell employees and then drove the applicant to the website for more information. Taco Bell realizes that over 80% of employees do job searches on their phone. McDonald’s allowed the applicants themselves to create 10-second videos as their application.

Here are some important statictics:

  • 50% of Millennials check their Snapchat daily
  • 44% of Gen Z’s check social media hourly
  • And visual content is 40 times more likely to be shared on social media compared to any other type of content!

Final Thoughts

So, if we are going to duplicate the consumer experience to attract millennial and Gen Z employees, we will need to replicate the tools they are using today to gather information online.

Ephemeral content and videos may be temporary, but the best part is they don’t have to be perfect because in 24 hours they’re gonna be gone and you get to try again!

Written by Meagan · Categorized: Generational Use of Social Media, Millennials in the Workplace, Understanding Generations in the Workplace

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