Meagan Johnson - Generational Speaker

Solve Your Challenges and Bridge the Gap between Generations at Your Multigenerational Workforce

Blog

Recruiting and Retaining Millennials

How Many Mistakes Do You Make in Recruiting and Retaining Millennials?

This is the first installment of a ten-part series called The Terrible Ten.

Each monthly piece will address the mistakes, misconceptions and missteps we (and the organizations for which we work) make when trying to recruit, rally and retain the largest piece of talent in the workforce, The New Millennium Generation.

Since I do not want to be accused of dwelling on the negative, all ten segments will offer suggestions and action items to employ when communicating with the next generation of employees, managers, and world leaders. I look forward to your comments, anecdotes and success stories!

recruiting and retaining millennials

Recruiting and Retaining Millennials

There has been a shift. It was subtle at first but now it can’t be ignored. As a Professional Generational Humorist Speaker, I spend a considerable amount of my time interviewing people prior to my presentations. One of the first questions I ask Human Resource Professionals is “What is the biggest challenge facing Human Resources today?”

As a Professional Generational Humorist Speaker, I spend a considerable amount of my time interviewing people prior to my presentations. One of the first questions I ask Human Resource Professionals is “What is the biggest challenge facing Human Resources today?”

During the height of the recession, the answers ranged from diminishing moral, shrinking budgets and, of course, layoffs. Slowly the answers have changed. Human Resource directors do not tell me about eliminating personnel as the next crisis they are facing. What I hear now repeatedly is “How do we find, keep and retain qualified people.”

Here are some comments straight from the source:

“Finding qualified people is the biggest challenge facing my industry.” Lace Bosch, HR Director @ Westriv

“For school districts in AZ, the biggest challenge facing Human Resources is the shortage of teachers. The number of school districts that attend job fairs looking for qualified teachers is insane.”
Justin Wing, Director of Human Resources
@ Washington Elementary School District

My informal surveys are confirmed by hard facts. According to Deloitte 2014 Global Human Trends, organizations put “talent acquisition, retention, and engagement” in the top four issues facing companies today. Over 55% of the professionals responding to SHRM’s poll, Challenges Facing HR Over the Next 10 Years, named “rewarding and retaining employees” as one of the top issues facing Human Resources.

There are several reasons talented people are a challenge to find and even trickier to keep. During the Great Recession, some job seekers gave up looking for employment, some chose to work a variety of part-time jobs rather than pursuing a full-time position and others trained for different industries when their career fields dissolved.

Another pressing factor impacting the ability to capture great talent is that the workforce has changed during the recession, especially the New Millennium Generation. Sometimes referred to as Generation Y, or the Echo Boom, it’s the 80 million people born between 1980 and 2000.

Mighty Baby Boomers take note; your New Millennium children have dwarfed your 72 million and are poised to become the largest generation in the workforce. Roughly 10,000 New Millenniums reach the legal drinking age every year (21 years old) and in five years, 40% of the workforce will be New Millenniums. It is estimated that in ten years, 75% of the workforce across the globe will call themselves the New Millennium Generation.

The NM Generation is the first to reach adulthood during the early years of 2000. This generation is more ethnically diverse than past generations, more racially accepting, more likely to have a tattoo, more open to immigration than older generations and more likely to sleep with their cell phones. Managers of the younger generation claim this generation wants instant gratification, praise, a fun work environment and a casual dress code. Supervisors are often left feeling that if they do not give into their demands, this generation will bid them and the job, for which they just spent six weeks training, au revoir.

If what Human Resource Professionals are telling me is true, savvy companies are going to need to take a hard look at what they are doing to capture the interest, imagination, and talent from this growing vital piece of the workforce called The New Millennium Generation.

So here is the first of the top Terrible Ten mistakes, misconceptions and missteps we (and the organizations for which we work) make when trying to recruit, rally and retain the largest piece of talent in the workforce, The New Millennium Generation.

#10 – The Terrible Ten

(We are counting backward…fans of The David Letterman Show will understand why.)

My Boss is Unwilling To Do What She is Asking Me To Do

Kaitland, (New Millennium Generation) works for a food broker as a sales rep.

She tells me that

“part of the job is following a planogram and resetting the stores when the buyer brings in new products. This is a dirty procedure that typically occurs late at night or very early in the morning. One reset we were short staffed and my district manager came into help. She looked at me and said ‘I can’t believe I am here, this is below my pay grade.’ Her comment was frustrating because she talks teamwork and at that moment I did not feel like we were on the same team.”

Climbing the corporate ladder was a sign of success for many Baby Boomers, part of the perk when you climbed to a higher rung was not being required to perform some of the less desirable duties of the job you just left behind.

The New Millennium Generation grew up in a world of collaboration, where their input was not only solicited but also acted upon. In 2006, when the 20 something’s of today was in their teens USA Today reported the New Millennium Generation influenced over 80% of the families apparel selections and over 50% of the families car choices. What does this mean in the workforce today? The New Millennium Generation does not associate status with being above certain tasks or duties. Part of being on a team for the New Millennium Generation is everyone pitching in when needed.

Shivone, a New Millennium hairdresser I interviewed left her previous salon when the owner refused to help out.

“The waiting area would be full of clients, the phones would be ringing and we could be down to our last towel and the salon manager would not help out by putting a load of towels into the washing machine. She told us it ‘was not her job.’ I thought OUR JOB was to provide our clients with the best possible experience at our salon. I left because I felt she operated by a different set of rules. At my current salon, the owner has no problem throwing a load of towels in the washer or answering the phones if we are busy. I have learned more business skills from him than any manager in the past.”

The New Millennium Generation places a high value on teamwork and working together. One of the reasons teamwork is a strong motivator for the New Millennium is the high rewards placed on being part of a team when they were young … remember when we complained the NM Generation got a trophy just for showing up? Teamwork also gives the NM Generation a chance to participate immediately.

This does not mean you are performing the New Millennium’s duties because they have slacked off. What it means is that managers need to be willing to step in and perform some of the duties they thought they left behind when they got promoted. By actively participating, managers convey to the New Millennium generation they are both working toward the same objectives.

This concludes the first segment of THE TERRIBLE TEN!

How Many Do You Do?

Watch for number 9 next month!

Baby Boomers and Social Media – My Dad Unfriended me on Facebook!

It’s true. My dad Un-Friended me on Facebook! I had to think of Baby Boomers and Social Media and ask myself:
“Are Baby Boomers the social media dorks we often make them out to be? Or do they covertly know what they are doing?”

He claims it was an “accident” but I found it ironic that the Un-Friending took place shortly after I declined an invitation to spend an afternoon with him and his Baby Boomer friends, watching old black and white movies from the 50’s (boooooring.)

Recently a Baby Boomer client told me with unbridled enthusiasm that he “LOVED Facebook!” He explained that he is in touch with so many wonderful people from his past, and he is just thrilled at the ability to check in with all these lost friends with so little effort.

He is not alone. Many of his Baby Boomers peers do have a web presence and are using social media.

baby boomers and social media

Baby Boomers and Social Media

According to CBS, over 80% of Baby Boomers are online. According to Marketingcharts.com Baby Boomer’s use of Social Media has increased from less than 10% in 2008 to over 40% in 2010. And, according to eMarketer, Facebook is the favorite social media site for Boomers – over 70% maintain a Facebook page.

If Baby Boomers are jumping on the social media bandwagon, why does it seem that so many workplace conflicts arise because of social media use?

My guess is that Baby Boomers still view sites like Facebook and Twitter as just a step above an online game or watching an entertaining YouTube video. Meaning many Baby Boomers are of the opinion that social sites are just that – social – something fun to do but not a workplace tool.

While preparing for a presentation I was to make for an industry association meeting, I was prowling around Facebook, looking for solid examples of professional Facebook pages pertaining to the industry to show to my mainly Baby Boomer audience. I was dismayed by the dearth of professional Facebook pages. How could an entire industry turn its back on such a powerful marketing tool?

In an interview with a Gen X principal in this industry (his organization was one of the few I found with a presence on Facebook) he explained:

“My colleagues view Facebook as something you do at home, or during your off-time, not something you do at work. In fact, it is the general consensus among my peers that if your people are accessing these types of sites at work, your employees must not have enough to do. I had to push for our professional FB page and I did it because our corporate buyers are getting younger and younger. If we want them to have a relationship with our brand, we have to be someplace they want to go. Right now, they go to sites like FaceBook and Twitter to help them deicide if our products have the personality they are looking for. It is a lot like dating.”

Gen Yers see the duality of social media. It is a form of entertainment but also an aid in decision-making. This attitude is dramatically different than their Baby Boomer co-workers.

In an L2 Think Tank study, it was reported that over 80% of successful Gen Yers log onto Facebook every day, and more than 50% are influenced by Facebook and web-based information when making buying decisions.

If Baby Boomers are going to remain in the workplace past retirement age, and according to Pew Research Center, 60% of Baby Boomers are postponing retirement, it would behoove them to embrace social media. That includes you Dad.

BTW, after changing my mind and attending the black and white movie festival, my dad accepted my friend request. Let’s just hope I stay there.

My Dad Larry’s Comments

Alright already. My Un-Friending you on Facebook was an accident, but purely a result of my unfamiliarity with how to use and navigate on my own page, which, I suppose, makes your point. We boomers, it seems, have embraced Facebook as a way to connect with friends, but maybe not as much as we should from a business and marketing standpoint. I recently attended my 45th high school reunion, where 150 of our 1965 graduating class came from all parts of the world to reminisce and listen to the Beach Boys. The entire event was organized through Facebook, and it was a terrific way to coordinate the event and to connect with old friends and sweethearts, even if they didn’t attend the reunion.

But I’m still struggling with using it as a marketing tool for my speaking and consulting business. Call me old fashion, but I prefer face-to-face and telephone contact, even to e-mail. So the anonymous nature of Facebook and Twitter unsettles me. On the other hand, you can’t argue with the results one gets from being able to connect with hundreds, thousands or even millions of potential customers. So you’re right Meagan, I need to get over it and start using Facebook and Twitter for more than contacting my high school buddies.

So that’s what I doing. And if I get really proficient, maybe I won’t unfriend you again.

Top 3 Things Generation Y Dislike About Working at Your Medical Practice

Go Ahead and Fire Me! I am sure there are things Generation Y dislike in life as well, but the top 3 things Generation Y dislike about working at your medical practice are pretty clear to me…

The face of healthcare is changing.

From healthcare reform to patient-focused care, the experiences patients have at a medical facility are drastically different than what Baby Boomers saw on Marcus Welby M.D., Gen Xers watched on E.R. or Gen Yers Tivoed on Grey’s Anatomy.

Top 3 things Generation Y dislike about working at your medical practice
Photo by jesse orrico on Unsplash

Generation Y is the 70 million people that will not only be assisting with the transformation of healthcare but leading the charge when it comes to new technologies, cost savings, medical equipment innovations, life-saving drugs and quality patient care. They are the new group of doctors, nurses, medical salespeople, volunteer coordinators, Administrative Assistants, CNA’s and healthcare professionals that are entering the healthcare field in record numbers. According to Health Affairs Report over the past twelve years, the number of nurses under the age of 30 entering the workplace has increased over sixty percent, and it is predicted that Generation Y will comprise over 70% of the entire workforce by the year 2025.

As healthcare continues to be a recession resistant field, it will attract Generation Y talent. However, as patients become more sensitive to personalized care, their concerns for privacy issues magnify and they demand to be kept more informed about their healthcare and healthcare choices. There will be a surge of pressure on medical facilities to not only hire the brightest Gen Yers but also to engage them, keep them motivated and keep them enthusiastic about their jobs.

Here are the Top 3 Things Generation Y Dislike

…About Working at Your Medical Practice and What You Can Do About It:

1. You Do Not Trust Me

Generation Y has not only grown up with technology, they are the in-house experts. We ask them their advice when it comes to smart phones, tablets, and computers. Gen Yers are the first people we call in the office when the printer is down, when email isn’t working or when the computer is not behaving. We have also relied on them to hold our hand as we ride the social media wave.

Ironically, we do not understand or are frustrated by Generation Y’s dependency on technology. We scoff at all their texting and complain when they take their cell phones to bed with them. We want Generation Y’s expertise when it comes to technology but we do not want their passion for technology to interfere with our lives. Our reaction to this is to forbid the use of anything technological outside of our understanding.

I recently spoke to a group of Optometrists. Following my presentation, an optometrist told me “I have solved the problem of my younger staff using technology to do anything that does not pertain to the practice. We blocked Facebook at our office and I am looking for a way to block Twitter too.”

This doctor may have found a short-term solution but she also found herself a new problem. When medical practices create blanket policies that forbid Generation Y’s use of technology, the translation in the Gen Yer’s mind is you do not trust them. No Facebook, No Texting, No Twitter translation = No Smiling, No Engagement, and No Trust. Next, we will be asking Generation Y to raise their hand before going to the bathroom!

We trust Gen Y with the care of the patients, trust them to handle sensitive information and trust them to administer the funds in the office, but we can’t trust them to self-monitor their technology activities. This is a disconnect for Generation Y. Forbidding the use of Social Media and cell phones is like forbidding the use of the land-line-telephone because someone made a personal call.

What can you do?

Make your expectations clear. Generation Y will not have a problem following office rules if they make sense and are consistent.

These are some examples of rules pertaining to the use of technology and social media in the office,
Determine where it is acceptable to use technology for personal use. It may be the break-room, the corridor or anywhere as long as not in view of the patients.

If possible eliminate scheduled break times. Allow Gen Y to schedule their own breaks when they need them with other members of the office staff. This gives Gen Y flexibility to socialize via technology when they want to (during their breaks) and communicates to them you trust their judgment.
Be clear that while accessing and checking your phone and texting friends is ok, the employee will be held to the same standards as everyone else and their work must be of high-quality and completed on time.
Patient privacy is a paramount concern. Unless you are given permission, no posting photos of patients or co-workers.

Do not publish or comment about other doctors or practices.
If you are using your phone/tablet for professional reasons in front of a patient, explain to them what you are doing and how the technology pertains to your job.

2. You Do Not Respect My Experience

Shea (Generation Y) is a Coding Manager for a Group Health Cooperative.

“I started out as an intern, was hired as a coder and a year later was promoted to supervisor. I went from being a student, to a peer, to a manager in less than two years. I heard comments like ‘I did not have enough experience’ to more offensive remarks like, ‘people had underwear older than me.’ I was promoted because I have a Masters Degree and I am a good coder. I am fast, accurate and I understand the role of coding and the impact coding has on the organization.”

We want Generation Y to pay their dues like we did when we were their age. One of the biggest generational mistakes we make is assuming the younger generation will behave the same way WE did at that age. The digital revolution has birthed a new way for healthcare professionals to work and get their jobs done. From electronic health records to online scheduling to texting appointment reminders people are using technology to work faster and smarter. Generation Y in many cases knows more than we do about this science and have a natural affinity to work with technology. (Many Gen Yers have college degrees in specific technologies.) These star performers are valuable commodities to the practice and they will rise in the ranks even if they do not have the years of experience. Their technical know-how makes them qualified candidates for that promotion.

A smart Gen Y manager will ask for advice from her more seasoned team members and respect what they have accomplished while she was still in school. An even smarter Gen Y supervisor will give her mature staff members credit for their ideas and will continue to invest in her veteran employees.

However, if you find yourself on the other side of the coin, being managed by a Gen Yer here is what you can do to show respect for the Gen Yer’s experience;

Keep current with technology. You do not have to know everything that is trending on Twitter but you need to know what your peers and competitors are using and how they are using it.

Gen Y bosses often come with new ideas. Rather than throwing up roadblocks, meet with your younger manager and discuss ways to work more effectively.

Example: Do you expect to meet face-to-face daily to discuss decisions or are both of you comfortable with meeting once a week?

What motivates your Gen Y boss is different than what motivates you. Since your Gen Y boss is younger, he is at a different stage in his career. Chances are, he is looking for advancement and an upwardly mobile career path. If you have been working in your career for some time, you may be motivated by contributing to the team or to a sense of security. Look for ways to help your Gen Y boss achieve the level of success for which he is looking.

Avoid diminutive statements about the Gen Yer’s young age. It may seem like you are looking into the face of one of your grandkids but comments like “I have underwear older than you,” not only makes the speaker sound out of touch but can put the Gen Yer on the defensive.

Stop talking about the “Good Old Days.” As stated earlier a good Gen Y manager will ask the opinions of her seasoned employees but there will come a time to make a change. If you are still waxing on about how good the practice was before the buy-out, when it was just you and a few physicians, you will be perceived as a roadblock. Express what has worked in the past and look for ways you can help with transitions.

3. You Do Not Acknowledge My Work

Generation Y does NOT expect a trophy for just showing up to work. Gen Y does seek affirmation following a job is done correctly or a job well done with greater frequency than people from older generations. Generation Y has grown up in a culture in which you had to wait for little; information was instantly available via the internet, products could be delivered overnight and pictures could be viewed immediately on their Smartphone.

It only makes sense that Generation Y expects acknowledgment and feedback straight away, particularly when Gen Yers feel they have gone above and beyond normal day-to-day activities.

Kristofer (Generation Y) is the Supervisor of Registration for a large hospital.

“The patient registration system is internet based. Last week the entire system went down for ten hours, we had to admit patients, take notes, update information, everything had to be done by hand on paper.  At 1:00am the system was finally back up. I returned to the hospital at 1:00am and with my team, we entered all the handwritten information, over 1000 patients, into the computer. Meanwhile, I still had several meetings with my supervisor concerning the typical day-to-day activities. I was terrified I was not going to get home for at least one hour of sleep before returning to the hospital.”

“There was nothing the hospital could have done during the crisis, it just was what it was. Once the catastrophe was over, and everything was operational, our team was awarded the GOOD CATCH award. It is a statue of a catcher’s glove; the statue stays in your department for a week. There is a high level of pride to be awarded the GOOD CATCH and since I had been there for only a month it was an exceptional honor to receive such acknowledgement!”

People from all generations like to be rewarded and praised for a job well done; this is especially true for Generation Y.

Here Are 6 Things You Can Do

…to give Gen Yers the recognition they deserve:

  • Recognition should be given when deserved but it should be given often. If it has been longer than 7 days it is time to recognize your Gen Yers. Do not wait for the annual review to praise the Gen Yer. Generation Y finds annual reviews outdated and archaic. When yesterday’s news is old news, their performance over nine months ago is prehistoric!
  • Show enthusiasm and support for their contribution.Hannah (Gen Yer) is a Fund Development Specialist for a long-term care facility.“Fundraising is my job, it is an honor making a difference at the end of someone’s life. It is frustrating when the other staff members, nurses and orderlies show no interest and do not participate in the smallest activities. The funds I help raise contribute to a better quality of life for our residents and nicer facilities for us all to work.”In a study by Towers Watson, it was reported almost 80% of people indicate that “lack of appreciation” was a contributing factor for leaving their jobs.
  • Make it public. Unless you know the Gen Yer shies away from public appreciation, let everyone know. (Do not assume that because you would not like to be recognized in public other people feel the same.)An allergy specialist created a board in the waiting room called YOU CAUGHT ME! Attached to the board are a stack of sticky notes and a pen. Patients can write down the employees name with a comment and post it on the board.“We felt comment cards were too confidential, with the CAUGHT ME board everyone can read the compliment.”
  • Create rewards that increase engagement.When someone does something worthy of a little “extra” we often give consumables like gift cards, cash or food. These are wonderful bumps in someone’s day but once the receiver uses it the good feelings tend to dissipate.Landshark’s, a clothing store in Michigan treats the employee that demonstrates exceptional customer service to dinner at the restaurant of his or her choice. During dinner, the employee must come up with at least one idea to help improve the store and present the idea at the staff meeting.
  • It is your job! Acknowledgment is everyone’s responsibility. It does not matter if you are in management or working peer-to-peer feedback goes further when expressed openly.Throughout the years Generation Y has gotten a bad rap. We call them spoiled, lazy and unappreciative. There may be a few that are just that, but they are also imaginative, enthusiastic and our future. Generation Y wants to make a difference in healthcare. According to the Kelly Global Workforce
  • Index: Over 50% of Generation Y will take less money or a diminutive title if their work is relevant or serves a greater good.Generation Y will not be able to spark the changes necessary in healthcare unless we listen to what they have to say and give them room at the (exam) table.