One of society’s (or maybe just the internet’s) favorite activities is pitting generations against one another. Baby Boomers vs. Millennials, Gen X vs. Gen Z, and so on. The differences between the groups provide endless fodder for arguments about age, attitude, and work ethic.
At the most recent CAMEX event, held in Phoenix, AZ, earlier this year, there was even a session about how the various generations interact. Meagan Johnson discussed how to “Zap the Generation Gap!” That concept is being explored on several fronts.

Zapping the Generation Gap
It boils down to understanding. Knowing how a given generation views and interacts with the world can help campus stores (and other operations) get the most out of their employees.
According to a report from Hanover Research, “Teenagers and young adults have different expectations about higher education than previous generations.”
“Generation Z is diverse, altruistic, adept with AI and technology, and optimistic about their personal futures,” the report continues. “Yet they are also cost sensitive, debt averse, and more skeptical than ever about the value of a college degree.”
That skepticism seems to be shared by a broader group. According to a Gallup report, only 35% of Americans view a college education as “very important.” Just seven years ago, that figure sat at 53%.
“To effectively engage Gen Z students and begin outreach to Gen Alpha, it’s more critical than ever for higher education leaders to adapt their outreach, recruitment, and retention efforts to meet these students’ changing needs, priorities, and expectations,” according to Hannover Research.
There are more than 70 million Gen Z Americans, those born between 1997 and 2012. Hanover Research offers nine tips for institutions interested in appealing to that age group.
The organization’s suggestions include:
• Highlighting accelerated programs, flexible start dates, and experiential learning.
• Adapting teaching methods to Gen Z learning styles
• Provide training and support on technology, software, and devices.
• Increase faculty and staff accessibility to students through multiple communication channels.
More tools and strategies can be found in the Hanover Research report.





