How to attract and retain Millennial Employees in your company or organization?
Let me show you how…
How to Attract and Retain Millennial Employees in the Industry that isn’t Sexy?
The insurance industry, medical coding, procurement, manufacturing, construction…
What do all these industries have in common?
All of them report attracting and retaining millennial employees difficult, challenging and almost impossible. Why? Because their industry is not considered sexy!
Now, I’m gonna sound like an ‘old person’ when I say this “…but when I graduated college”…
Seriously, when I graduated Arizona State University, a long time ago, my first job out of college was working for Quaker Oats – the oatmeal company. You know the guy with a great hat sells oatmeal, however, quicker oats is a big company.
I wasn’t in the oatmeal division. Oh no! This college grad ended up in the Chilean canned bean division.
I love canned beans just as much as anybody. After all, they are the musical fruit, however, I do not think of them as sexy.
I snapped up that job and I was happy to take it.
Millennials are different.
Millennials will shop a job much like they will shop for a product or an item. 80% of job seekers will research an employer online before even deciding to apply for the job.
So what is the good news?
The good news is that traditional companies, traditional organizations and industries like construction, manufacturing, insurance, all of them serve a purpose. When organizations identify that purpose and promote that purpose as a lifestyle, the likelihood that they’re gonna connect with Millennials will increase. They will attract and retain millennial employees much easier.
Motivating Millennials – Is there a Secret Formula?
There’s an organization called Tuft and Needle. They’re a mattress company.
I’ve never thought about buying, selling or distributing mattresses as very flashy or exciting. However, Tuft and Needle are different!
Visit their website at https://www.tuftandneedle.com/
This company was started by two Millennials. Two guys named JT and Daehee. Both of them had discouraging experiences when it came to buying their first adult purchase – a mattress. So they decided to disrupt the industry.
They have the very best company story videos I have ever seen! It is entertaining and informational. Also, it works really well as a connectivity tool both for potential employees and customers.
What really caught my eye, however, was their career page.
The career page reads like this: “Don’t just work here – Grow here!” They describe themselves as being much more than a mattress company.
How to Attract and Retain Millennials as Employees?
They are a team of creative minds. Minds that are disrupting the industry through purposeful design, continued learning, and meaningful connections.
Tuft and Needle have identified the purpose and the service they provide. They tied it into a lifestyle.
Traditional organizations and industries need to identify the purpose they serve. The service they provide their customers. And turn that into a proposition to Millennials! A lifestyle they can lead by working with these organizations. That’s when they will really begin to connect with the Millennial employee.
In the next video, we will discuss how to further connect, contain and capture all that talent that Millennials bring to the workplace today.