It’s June 18th, 2024 and as a collective we have a responsibility to continue sharing our stories and history. Together we reflect on a momentous time and honor Juneteenth aka Freedom Day, Jubilee Day, Emancipation Day and Black Independence Day. For over 150 years, Juneteenth has held a sacred place in many Black communities. It commemorates the day in 1865 when enslaved people in Galveston, Texas, finally learned of their freedom. A delayed but momentous moment occurring after the Civil War and over two years following President Abraham Lincoln’s Emancipation Proclamation.
Despite many obstacles, Juneteenth continued to be celebrated in many communities, often through church gatherings, picnics, and parades. It serves as a time to reflect on the past, celebrate freedom, and inspire hope for the future. In the 20th century, the Civil Rights Movement brought renewed attention to Juneteenth, as activists recognized its significance in the fight for racial justice.
This landmark decision marked a significant step towards acknowledging the contributions of African Americans and honoring their history.
How Can WE Contribute Today?
Each generation carries unique perspectives, and Juneteenth is a powerful connection point for shared empathy and unity.
Here are some ways each generation may contribute:
Baby Boomers:
- Share Stories and Experiences: Many Boomers have lived through significant historical events related to the Civil Rights Movement. Some may have direct or familial connections to the era of slavery and segregation. Sharing personal stories and perspectives can help younger generations understand the significance of Juneteenth and the ongoing struggle for racial justice.
Gen X:
- Bridge the Generational Gap: Gen Xers can act as a bridge between older and younger generations, sharing their experiences and perspectives with a less personal connection. Growing up during a time of increasing cultural diversity, Gen Xers may have developed a heightened awareness of racial issues and a desire to learn more about Juneteenth’s significance. They can help create spaces for open and honest conversations about race, history, and equality, both in the workplace and in their communities.
Millennials:
- Advocate for Change: Millennials are known for their passion for social justice. They are the first generation to grow up in the digital age, utilizing social media and online platforms to amplify voices and raise awareness about Juneteenth. They prioritize social impact and are likely to engage in volunteerism, community organizing, and supporting businesses that align with their values of diversity and inclusion. They can use these skills to plan and participate in Juneteenth events and initiatives.
Gen Z:
- Educate and Inform: Gen Z are the most racially and ethnically diverse generation, growing up in a more multicultural environment. They are experts at creating and sharing content on social media. Gen Z can hold individuals, organizations, and institutions accountable for promoting diversity, equity, and inclusion. They are passionate about social justice issues and view Juneteenth as a call to action to dismantle systemic racism and create a more equitable future.
How Can Your Company Acknowledge Juneteenth?
“Juneteenth is an excellent time to take a closer look at your policies and programs, examine your data, and check in with workers. According to our 2021 study, Stepping up for Equity, many companies are still missing important opportunities to get feedback from Black employees.” There are many meaningful ways to mark this important day:
- Support Employee Resource Groups (ERGs): If your company has ERGs focused on diversity and inclusion, empower them to lead Juneteenth initiatives. This is a great way to amplify diverse voices and ensure authentic representation.
- Company-Wide Communication: Send out an email or internal newsletter including the significance of Juneteenth. Encourage employees to learn more and participate in any planned activities.
- Lunch and Learn Sessions: Host a virtual or in-person session where employees can celebrate Juneteenth, discuss how we can each do our part, and share our own personal experiences.
- Volunteer Opportunities: Partner with local organizations that support African American communities. Encourage employees to volunteer their time or participate in fundraising efforts.
- Celebrate Through the Arts: Organize book clubs or discussions around books by Black authors that explore African American history, culture, or contemporary issues.
Let’s Make Juneteenth a Year-Round Effort
Despite personal and generational differences, there’s a shared recognition of Juneteenth’s importance as a day of remembrance, celebration, and education. Each generation is instrumental to the ongoing conversation about racial justice, albeit with unique perspectives and approaches.
By understanding and appreciating our diverse perspectives, we can foster a more inclusive and meaningful observance of Juneteenth, promoting dialogue, unity, and collective action towards a more equitable society. Today, tomorrow, and year-round. It’s a friendly reminder that while our journeys may be different, our destination is the same.